A Famous Face Is Now Promoting a Canadian Online Bingo Site

The new face of Heart Bingo’s advertising campaign is none other than Olly Murs, the best-selling British singer-songwriter of all time. The terms of the exciting new brand-powered deal call for Murs to assist in the production of video content and to provide personally tailored messages to Heart Bingo players. All the benefits of playing online bingo with this well-known Canadian will be available to gamers in other parts of the country as well.

With this new relationship, Murs will have his own branded slot machine and Bingo room.


Bingo “Feel Good” Murs

Murs considers this relationship to be momentous because he has many happy memories of accompanying his grandma to Bingo nights during his young adulthood. He praised the communal atmosphere created by the Bingo games and the happiness it offered to people of all ages who enjoyed gambling.


This is why he’s so excited to finally meet all the “Hearties” who support and enjoy Heart Bingo, and why he plans to spend much of his time there cranking up the “feel good” atmosphere.


Now that he’s the new Heart Bingo spokesperson, you can expect to see and hear him touting the popular Canadian online bingo site to his millions of social media followers, as well as in radio and television commercials.


Turlough Lally, director of eGaming at Heart Bingo, has also recently shared his thoughts on the cooperation. According to Lally, the Heart Bingo team is overjoyed to have Murs on board since he embodies the brand’s positive spirit.


The Realists Have Joined The Team

This week has also brought the announcement that Pragmatic Play will play a pivotal part in the relaunch of the popular online Bingo Canada brand, Heart Bingo.


Part of the agreement included the exclusive release of Pragmatic Play’s new “Reels Room” feature across the Heart Bingo network. For a limited time before the global release in November, Heart Bingo players will have access to the new feature before anybody else.


Lally says that when deciding who would power the brand’s official Bingo service, Pragmatic Play was the clear winner. The partnership between Heart Bingo and Pragmatic Play is exciting for the brand, according to Lally, and players are going to adore what the two companies have in store for them.

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